Vicky Pasion Switches It Up
Fashion Revolution Week
As we move beyond lockdowns and question who we want to be, Vicky Pasion is exploring her own identity through fashion. In light of Fashion Revolution Week, Pasion is continuing her journey with sustainable fashion, by drawing a focus to independent, ethical, and sustainable brands.
Fashion Revolution Week happens annually, in the week surrounding the 24th of April. This date is the anniversary of the 2013 Rana Plaza collapse. Fashion Revolution fights against the exploitation that drives the mainstream fashion industry by drawing attention to the toxic cycle of overconsumption that fast fashion promotes.
This year, Fashion Revolution Week runs from 18th - 24th April, and the theme is MONEY FASHION POWER. As stated on the Fashion Revolution website: ‘the majority of people that make our clothes are not paid enough to meet their basic needs, and already feel the impacts of the climate crisis – which the fashion industry fuels.’ Taking urgent action is crucial, and Fashion Revolution Week encourages a collective reimagining of the fashion industry.
In the season of spring, regeneration and restoration are naturally at the forefront: it’s a time for new beginnings. Pasion has openly celebrated sustainable fashion since 2019 in various publications, and in keeping with the springtime theme of her upcoming EP, SOUL STAR, she has been wearing fashion fuelled by upcycling and repurposing.
In her latest moving editorial, Pasion channels her regal side at Somerset House in an upcycled corset by London-based designer Ellie Misner. Misner combines her love for sustainable design and upcycling with her appreciation of beautiful fabrics and colourful textiles in her bespoke corset brand.
Pasion has also recently worn Éin By Sara – apt for spring as her Instagram bio reads ‘wearing a garden’ – who creates made-to-order sustainable clothing. Always keeping the environment in mind, Éin’s materials are sustainable, dead-stock, organic or re-used, all with eco-friendly packaging. ByMaddie London, a streetwear brand utilising upcycling, has also recently been worn by Pasion.
As research has found that over 70% of the fashion industry’s emissions come from raw material production, reusing and recycling textiles that are already in circulation is a great way to reduce waste. Limited editions and made-to-order designs promote slow fashion in a way that makes you appreciate what you have. It’s crucial to take care of the clothes we do buy, and companies like Sojo, who have made the UK’s first clothing alterations and repairs app, are making moves in the right direction. Waste can also be reduced by using sustainable rental platforms, such as the community-centred By Rotation, and HURR, which currently has a pop-up at Selfridges on Oxford Street.
Keep an eye out for Vicky’s partnership with Lone Design Club in the music video for her upcoming single ‘Switch It Up’, a playful take on fashion with sustainability at heart. Her new EP, SOUL STAR, is out April 29th 2022.
