London Fashion Week: COACH New York Nights
To kick off London Fashion Week, Coach brought the spirit of the Big Apple to their flagship store for a nostalgic night of nineties NYC and the buzzing spirit of block parties. On 16 September, the dusk of a summer’s night invited a sense of mystery, spontaneity and magic as an exclusive list of guests entered their luxury store on Regent Street.
Upon entering, guests were given old-school cinema-style tickets that were punched throughout the night after boxes of popcorn, pop-up style pizzas and a game of pop-a-shot. With a selection of personalised prizes to be won - the excitement was tangible.
With its roots in the metropolitan heart of NY, Coach captured an air of community and inclusivity. The DJ played timeless hits from RnB, Hip/Hop artists like Lauryn Hill, as entertainment weaved through guests on roller-skates against a backdrop of stars like Jennifer Lopez and Michael B Jordan. A few drinks, American-style treats and a glamorous photo booth later, guests left on a high, with the taste of connection, fun and a goodie bag to remember.
Photos by Verity Rose
