8 Sustainable Designers Spotted in ‘Switch It Up’

Fashion

29 Apr

Vicky Pasion Switch It Up Gifted, by Nature

Vicky Pasion’s highly anticipated music video for ‘Switch It Up’ is finally here, and it’s iconic.

In partnership with Lone Design Club, Pasion is switching up her style and sound in this playful exploration of sustainable fashion. This fun springtime release offers an opportunity to rethink our relationship to our clothes.

As a long-standing advocate of slow fashion, Pasion is keen to promote mindfulness over the old habits of overconsumption and fast fashion. She tells us, “if you are going to buy, support upcoming designers that upcycle so we’re not adding to the waste”.

Here are the 8 independent, sustainable designers featured in the music video:

1. Revival

Revival is a London-based fashion reconstruction brand specialising in the repurposing of textile waste. Prioritising slow fashion, they create limited edition contemporary pieces by reclaiming textiles that would otherwise be sent to landfills.

Founded by Rosette Ale in 2016 while she was at university studying modules on sustainability, waste, and technology, Revival was created to reduce fashion’s negative environmental impact. Revival aims to re-imagine the fashion industry by encouraging fashion fans to re-think the creative potential of unworn or unwanted clothes.

Follow Revival on Instagram.

2. Revive

Teresa Carmona founded Revive “on the basis of creating an environment which highlights the social and environmental flaws of the existing fashion industry”. Using their core values of slow fashion, inclusivity, and supporting independent creatives, Revive strives for sustainability, diversity, and a circular supply chain.

As stated on their website, second-hand and vintage clothing is the most sustainable alternative to how we dress (after being naked). This is why Revive ethically sources unique pieces from local vintage fairs and vendors to put together beautifully curated collections.

Follow Revive on Instagram.

3. Hadiyah Hussain

Hadiyah Hussain is a fashion brand that focuses on inclusivity, aiming to create clothing for everyone, of every shape and size. All pieces are handmade in the UK, many using leftover fabrics. They intentionally keep all cut offs and scraps in order to recycle them into new pieces. Each printed collection is carefully researched and follows a unique story, and all prints are HADIYAH HUSSAIN originals.

Follow Hadiyah Hussain on Instagram.

4. Elizabeth An'Marie

At Elizabeth An'Marie, quality is central to every stitch and detail. Producing fashionable knitwear that can be worn for any occasion, every piece at Elizabeth An’Marie is handmade to order in London. Using 100% Merino wool, Elizabeth An’Marie knitwear strives to be unique and luxurious.

Knitter, designer and owner Shelby Marie Fuller decided to start her knitwear brand after she left university. Emphasising quality over quantity, Elizabeth An’Marie works to provide knitwear that lasts a lifetime.

Follow Elizabeth An’Marie on Instagram.

5. ALEXCLAIRE

ALEXCLAIRE is a London-based brand by designer Alexandra Eastman. After studying fashion design at university, Alex spent some time gaining experience in the industry before starting her own fashion label.

Specialising in print design with major influences from modernist architecture and interiors, ALEXCLAIRE also focuses on ethically sourced fabrics. All garments are handmade to order by Alex herself, and are printed in the UK.

Follow ALEXCLAIRE on Instagram.

6. AFTAYOUTH

Founded by Ashleigh Dickenson, AFTAYOUTH creates adorable hats and bags. They’re all sourced and handmade with love in the UK.

Follow AFTAYOUTH on Instagram.

7. ByMaddie London

Founded by Maddie Morgan, ByMaddie London is a streetwear brand that utilises upcycling to create fun mesh designs.

Follow By Maddie London on Instagram.

8. LA MUSA

Founded in 2019, LA MUSA is the new aesthetic of the modern muse. Flowing with the belief that “every woman is art”, LA MUSA founder Ksyusha Danicheva designs clothing inspired by art to encourage modern women to embrace their individuality and magnificence. A woman dressed in art can become her own muse.

The LA MUSA vision is to build a sustainable future, centring love and care for both planet and people. They use a zero-waste production system, and create their products from organic and recycled materials, with no materials of animal origin.

Follow LA MUSA on Instagram.

Vicky Pasion’s brand new EP, SOUL STAR, is out now. Watch the video for her new single ‘Switch It Up’ here.

GIFTED Team

Gifted, by Nature is a Multimedia Production, Entertainment and Communications company, comprising of a Creative Agency and Literary Publisher — rooted in consciousness, creativity and compassion.